Award-winning AI for the physical supply chain. Less cost, less waste, less CO₂.

ALPHA Augmented transforms the way enterprises optimize their supply chains. Traditional systems essentially execute predefined rules and function as rigid digital geometry tools. ALPHA takes a fundamentally different approach: our AI continuously learns, adapts, and optimizes complex order, packing, and shipping decisions — reducing costs, material waste, and CO₂ emissions. Over years of research and development, we have engineered our own software architecture and proprietary AI technology specifically for the physical supply chain. ALPHA is built on reinforcement learning, proprietary algorithms, and mathematical optimization — enabling it to continuously learn from operational data and improve its decisions. ALPHA integrates seamlessly into the existing technology environments of global enterprises through modern API and EDI interfaces, working alongside their WMS and TMS infrastructure without requiring a rip-and-replace approach. No LLM dependency. No AI agent. No generic AI layer. No Vibe Coding. Built from the ground up. Proprietary by design. Enterprise-ready optimization — trusted by the world's largest supply chain companies.

One platform. Five core optimization engines.

Modular, powerful tools engineered to work together seamlessly.

Freight Forwarding & Cargo Optimization

Specialized cargo loading and transport optimization for forwarding companies — compliant and ready to deploy.

Cargo Loading Optimization

Intelligent loading algorithms to maximize space utilization in trucks and containers. Automated real-time cargo planning with 3D visualization for optimal load efficiency and damage reduction.

  • Up to 27% cost savings through optimized cargo utilization
  • Automatic real-time cargo loading planning
  • Damage reduction through intelligent packing strategies

Transport Optimization

Route and carrier optimization for maximum efficiency in freight forwarding. Intelligent selection between road, air, sea, and rail transport based on costs, timelines, and sustainability.

  • Optimal transport mode selection (road, air, sea, rail)
  • Route optimization with up to 20% CO₂ emission reduction
  • Full compliance with international packaging regulations

Regulatory Compliance & Sustainability

Our optimization solutions meet packaging waste regulation requirements and help forwarding companies implement sustainable logistics processes and international compliance standards.

-27%

Material Waste Reduction

-20%

CO₂ Emissions

100%

Fully Compliant

Enterprise technology requires enterprise trust.

ISO certified · Independently penetration tested · Secure architecture · Enterprise integrations

Deep visibility, without replacing your system.

Advanced analytics that sit on top of your infrastructure.

We didn't wrap AI. We built it.

ALPHA is not an LLM wrapper.
Not an AI agent.
Not Vibe Coding.

We built our own AI software architecture over years — and we own the technology behind it.

Our AI uses reinforcement learning, proprietary algorithms and mathematical optimization to learn from the physical supply chain and continuously improve operational decisions.

Purpose-built. Proprietary. Enterprise-ready.

iPad with Apple Pencil

OptiShip

ALPHA connects to your ERP, WMS, or booking systems and automatically handles every decision in the shipment planning chain. You receive step-by-step packing & loading instructions along with 3D visuals for warehouse staff to efficiently build your shipment considering Customer and Product requirements. Your existing workflows stay intact. Only the planning layer becomes intelligent—teams continue working as usual.

OptiFootprint Analytics Hub

OptiFootprint

Tracking your supply chain CO2 footprint is becoming increasingly important as more companies aim to reduce their environmental impact. OptiFootprint standardizes how you calculate carbon footprint and tracks your progress towards reducing your footprint. We believe in reducing environmental impact while also saving costs – to create a win-win for your shareholders and our planet. And remember, with each shipment you optimize, you're also taking practical steps towards future net-zero regulations.

OptiOrder Demand and Cost Analysis

OptiOrder

Many enterprises miss golden opportunities to consolidate their shipments to reduce shipping and per-shipment costs. OptiOrder right sizes your orders based on demand volumes, shipping transit times, shipping costs, and various other factors. By leveraging machine learning algorithms and predictive analytics, ALPHA's solutions analyze historical data and trends to determine the most cost-effective order size and frequency.

OptiPack Packaging Optimization

OptiPack

Enterprises assume their shipments utilize the best packing and packaging materials. The reality is that most suppliers do not have the time or skills to make such decisions that significantly impact your shipping costs. OptiPack super-charges your savings potential by proactively recommending the ideal boxes, pallets, and / or containers for your shipments.

OptiTwin Supply Chain Simulation

OptiTwin

ALPHA's digital twin simulates scenarios and test optimizations before deploying to production. Model your supply chain and run what-if analyses to validate decisions with confidence up to 20% improvement

OptiInsight Analytics Dashboard

OptiInsight

In today's fast-paced world of logistics, leaders need quick access to data that provides valuable insights and helps decision-making. OptiInsight is here to help. Using readily available historical shipment data, OptiInsight identifies improvement opportunities, quantifies the financial and environmental impact of suggested actions, and tracks achieved savings after implementation. Think of OptiInsight as your logistics dashboard, providing the intelligence you need to optimize your operations and drive success.

Real Results, Real Impact

Measured outcomes deployed across enterprise supply chains.

up to 27%

Lower shipping costs through optimizing boxes, pallets, containers

up to 20%

Lower CO₂ emissions with sustainable logistics optimization

up to 90%

Fewer product damage incidents with smarter packing strategies

up to 40%

Warehouse operation productivity improvement

Financial & Environmental

Lower cost per shipment

Fewer trucks & containers

Measurable carbon reduction

Operational Excellence

Faster warehouse operations

Fewer errors and damages

Automated decision-making

Risk & Reliability

Low-risk implementation

Fewer shipment claims

Predictable, consistent results

Why Results Are Guaranteed

1

Optimizations at scale compound

You make thousands of shipment decisions every week. Small improvements per shipment create massive financial impact across your network.

2

Machine Learning beats gut feeling

ALPHA ensures every decision uses the same optimal logic—no variation, no gaps. Predictable performance, measurable results.

3

Proven across industries

Enterprise supply chains in logistics, retail, manufacturing, and e-commerce see consistent improvements—no special conditions required.

Zero disruption. Measurable outcomes. Immediate deployment.

Plug in, augment, optimize.

Get started in three simple steps.

1

Connect data from your existing systems.

Seamlessly integrate with your current infrastructure and data sources.

2

Run AI-powered optimization scenarios.

Leverage our machine learning to analyze and optimize your supply chain.

3

Deploy recommendations into operations.

Execute optimizations and measure real-world impact immediately.

Trusted by enterprise supply chain teams.

Leading enterprises rely on ALPHA Augmented to optimize their supply chains.

UPS
ABB
SONOVA
Hilti
SanDisk
KPMG
Western Digital
DP World
Franke
Oerlikon
JAS
SEKO Logistics
Via-Logistic
SCAN Global
Sparq360
Kühne und Nagel
Over-Haul
Microsoft for Startups
Exim Cargo
Safran
UPS
ABB
SONOVA
Hilti
SanDisk
KPMG
Western Digital
DP World
Franke
Oerlikon
JAS
SEKO Logistics
Via-Logistic
SCAN Global
Sparq360
Kühne und Nagel
Over-Haul
Microsoft for Startups
Exim Cargo
Safran

Our Leadership Team

Visionary leaders and industry experts driving ALPHA Augmented's mission to transform global supply chains.

Massimo Rossetti

Massimo Rossetti

Chief Executive Officer & Co-Founder

Talented football player stopped his career to start in warehouse operations, rose to Agility Top-Management running South America and Global Airfreight Business. Since 2014, advised leading clients like Nokia, Jabil, and Microsoft on optimizing shipments and reducing costs. Founded ALPHA Augmented with an idea and a pen in a Starbucks in Miami Beach.

Laurin Paech

Laurin Paech

Chief Technology Officer & Co-Founder

Studied Computer Science at ETH Zurich with main focus on AI and Machine Learning. He is the brain of the company which transfers our ideas and the demand of our clients into an AI algorithm with his team of highly specialist software developers. Serial entrepreneur with own gaming company and blockchain specialist. Technology innovator architecting cutting-edge AI and machine learning solutions for real-time supply chain optimization.

Joachim Paech

Joachim Paech

Chief Administration Officer & Co-Founder

Born into logistics with family shipment business roots. Educated at Frankfurt School of Finance, he transitioned to Investment Banking at Lehman Brothers, Dresdner Kleinwort, and UBS. Founded and owned an Investment Banking boutique. Now investor focused on ESG themes and organizational excellence. Was holding the pen in a Starbucks in Miami and gave Massimo the piece of paper.

Advisory Board

Supply Chain Industry Legends and thought leaders providing strategic guidance to ALPHA Augmented.

Essa Al-Saleh

Essa Al-Saleh

Advisor

More than 20 years CEO of Agility, Industry leader in Logistics, Investor and Strategic Advisor

Dr. Juergen Lange

Dr. Juergen Lange

Advisor

Founder and CEO of the Software and IT Company CONVOTIS, Investor, Speaker and IT legend

Kareem Nagy

Kareem Nagy

Co-Founder & Advisor

Former CEO of Etihad, Chairman's Office, Investor and Entrepreneur, ex McKinsey and now PWC Partner, Strategic Advisor from the first moment and Co-Founder of ALPHA Augmented

Daniel Thung

Daniel Thung

Advisor

Ex CNN Journalist, Investor and serial entrepreneur, Co-Founder and boardmember Supervista/Brillen.de, Venture Investor in komoot and Formycon

Dr. Hendrik Leber

Dr. Hendrik Leber

Advisor

Founder of Acatis, known as the German Warren Buffet, Spokesperson and one of the leading Investors in Europe

Damir Karic

Damir Karic

Advisor

Industry Expert

Victor J. Chong

Victor J. Chong

Advisor

Investor, Partner and Strategic Business Advisor for the Asian Market. Singaporean based in Shenzhen/China with extensive experience and background in Malaysia and Hong Kong

Hans Hickler

Hans Hickler

Co-Founder & Advisor

Former CEO DHL Express and CEO DHL Global Customer Solution worldwide, Investor and Start Up Entrepreneur, Strategic Advisor from the first moment and Co-Founder of ALPHA Augmented

Louis Vu

Louis Vu

Advisor & JV Partner

Partner and Strategic Business Advisor with home base in Vietnam serving logistics worldwide. Serial entrepreneur and investor. JV Partner for the Vietnamese Region

Jamie Mahony

Jamie Mahony

Advisor

Traveled over 65 countries and running senior positions over the last 25 years in logistics. Successful M&A specialist and investor in the US and abroad. Start Up entrepreneur. Well known for his long time freightforwarding and retails background in leading position.

Award-Winning Innovation

Recognized globally for our commitment to supply chain excellence and sustainable logistics innovation.

Google for Startup Accelerator Logo

Google for Startup Accelerator

2024

Recognized as part of Google's Startup Accelerator program, supporting innovation in AI and sustainable supply chain solutions.

TIACA The International Air Cargo Association Logo

TIACA Award

Innovation in Supply Chain (2024)

Recognized by The International Air Cargo Association for breakthrough innovation in supply chain optimization and logistics efficiency.

Digital Innovation Award Logo

Digital Innovation Award

Logistic Cluster Forum Basel (2025)

Awarded for digital innovation excellence in logistics, recognized by the leading logistics cluster forum in Europe.

Ready to see ALPHA Augmented on your supply chain?

Join enterprise teams transforming their supply chains with AI-powered optimization.

Request a demo