Transforming Supply Chains with AI

Our mission is to empower enterprises worldwide to optimize their supply chains, reduce waste, and achieve sustainability at scale through advanced artificial intelligence.

Our Story

ALPHA Augmented was founded on a simple yet powerful insight: global supply chains are generating massive amounts of data, but most organizations lack the tools to unlock its full potential. Every day, millions of shipments traverse complex networks, yet optimization decisions are often made on incomplete information and legacy systems.

Our founders, a diverse team of supply chain experts, data scientists, and AI researchers, recognized an opportunity to bridge this gap. They envisioned a platform that would harness cutting-edge artificial intelligence to process vast supply chain datasets in real-time, identify inefficiencies, and recommend actions that reduce costs, minimize waste, and lower carbon emissions.

What started as a bold vision has evolved into a trusted platform used by leading enterprises across industries. We've helped global logistics companies, manufacturers, and retailers achieve measurable improvements in their supply chain operations—delivering up to 20% reductions in shipping costs and CO₂ emissions.

Today, ALPHA Augmented continues to push the boundaries of what's possible in AI-powered logistics optimization. We're committed to creating a future where sustainability and efficiency go hand in hand, where data-driven decisions are the norm, and where every supply chain participant can compete on a global stage.

ALPHA Augmented team collaborating on AI solutions

Our Core Values

Innovation

We push the boundaries of AI and machine learning to solve real-world supply chain challenges. Innovation isn't just a goal—it's fundamental to who we are.

Integrity

We believe in transparent partnerships and honest results. Our clients trust us because we deliver measurable impact and stand behind our commitments.

Sustainability

Environmental responsibility drives everything we do. We're committed to helping enterprises reduce their carbon footprint and build sustainable operations.

Our Leadership Team

Visionary leaders and industry experts driving ALPHA Augmented's mission to transform global supply chains.

Massimo Rossetti

Massimo Rossetti

Chief Executive Officer & Co-Founder

A former football player, Massimo began his career in warehouse operations and rose to senior leadership at Agility, managing its South America and global airfreight businesses. Since 2014, he has advised leading clients including Nokia, Jabil, and Microsoft on shipment optimization and cost reduction. He co-founded ALPHA Augmented with an idea and a pen in a Starbucks in Miami Beach.

Laurin Paech

Laurin Paech

Chief Technology Officer & Co-Founder

Laurin studied computer science at ETH Zurich, specializing in AI and machine learning. He leads the engineering work that turns client needs into AI algorithms, together with a team of specialist software developers. A serial entrepreneur and blockchain specialist, he builds advanced AI and machine-learning solutions for real-time supply-chain optimization.

Joachim Paech

Joachim Paech

Chief Administration Officer & Co-Founder

Raised in a family rooted in logistics, Joachim studied at Frankfurt School of Finance before moving into investment banking at Lehman Brothers, Dresdner Kleinwort, and UBS. He later founded and owned an investment-banking boutique. Today, he invests with a focus on ESG and organizational excellence. The founding idea took shape over coffee in Miami, where he handed Massimo a piece of paper and a pen.

Waseem Hamoolaila

Waseem Hamoolaila

Chief Technology Officer

Born and raised in Syria, Waseem moved to Dubai during the civil war. He studied computer science at Damascus University and has years of experience building large-scale systems. He focuses on reliable, high-performance architectures and scalable solutions. After three years as a team lead, he became ALPHA’s CTO on September 1, 2026. Outside work, he is a competitive swimmer with multiple medals.

Advisory Board

Supply Chain Industry Legends and thought leaders providing strategic guidance to ALPHA Augmented.

Essa Al-Saleh

Essa Al-Saleh

Advisor

More than 20 years CEO of Agility, Industry leader in Logistics, Investor and Strategic Advisor

Dr. Juergen Lange

Dr. Juergen Lange

Advisor

LinkedIn

Founder and CEO of the Software and IT Company CONVOTIS, Investor, Speaker and IT legend

Kareem Nagy

Kareem Nagy

Co-Founder & Advisor

LinkedIn

Formerly with McKinsey and CEO of Etihad’s Chairman’s Office, Kareem is an investor and entrepreneur and is now a partner at PwC. He has advised ALPHA Augmented strategically from the beginning and is a co-founder.

Daniel Thung

Daniel Thung

Advisor

LinkedIn

Ex CNN Journalist, Investor and serial entrepreneur, Co-Founder and boardmember Supervista/Brillen.de, Venture Investor in komoot and Formycon

Dr. Hendrik Leber

Dr. Hendrik Leber

Advisor

Founder of Acatis, known as the German Warren Buffet, Spokesperson and one of the leading Investors in Europe

Damir Karic

Damir Karic

Advisor

LinkedIn

Industry Expert

Dr. Victor J. Chong

Dr. Victor J. Chong

Advisor

LinkedIn

Investor, Partner and Strategic Business Advisor for the Asian Market. Singaporean based in Shenzhen/China with extensive experience and background in Malaysia and Hong Kong

Hans Hickler

Hans Hickler

Co-Founder & Advisor

LinkedIn

Former CEO of DHL Express and CEO of DHL Global Customer Solutions worldwide. Investor and startup entrepreneur, Hans has advised ALPHA Augmented strategically from its earliest days and is a co-founder of the company.

Louis Vu

Louis Vu

Advisor & JV Partner

Partner and Strategic Business Advisor with home base in Vietnam serving logistics worldwide. Serial entrepreneur and investor. JV Partner for the Vietnamese Region

Jamie Mahony

Jamie Mahony

Advisor

LinkedIn

Traveled over 65 countries and running senior positions over the last 25 years in logistics. Successful M&A specialist and investor in the US and abroad. Start Up entrepreneur. Well known for his long time freightforwarding and retails background in leading position.

Eric W. Dyce

Eric W. Dyce

Advisor

LinkedIn

International supply-chain industry veteran with 40 years of experience growing companies from startup to corporate scale. Held leadership roles at Fritz, UPS, GT Nexus, and Infor Nexus.

Roque Romero

Roque Romero

Advisor

LinkedIn

Senior legal executive with extensive international experience, including more than 15 years in senior legal roles in the logistics industry across Europe and the MENA region. He focuses on logistics and AI governance, with expertise in commercial and supply-chain transactions, M&A, data protection, and compliance.

What Companies Have to Say About Us

"I had a great exchange with the ALPHA Augmented team. We have optimised our workflow and reduced our operating costs by more than 20%!"

Diego Espinosa

CEO - EximCargo Group - Uruguay

"I could not believe the number of rules we had in place that were limiting our ability to ship efficiently. ALPHA's software estimated the financial impact of each rule and helped us to make strategic changes."

Logistics Manager

Large Global Electronics Manufacturer

"At first, I was worried that I would need to change our processes. I was surprised that we did not have to make any changes and gained more control over our suppliers' practices."

Operations Manager

Technology Component Manufacturer

Get in Touch

Switzerland

ALPHA Augmented Services AG

Talacherstrasse 11

6430 Baar/ZG, Switzerland

+41 79 606 9352

United States

ALPHA Augmented Services Inc.

800 Brickell Ave, 4th Floor

Brickell, FL 33131, USA

+1 305 930 4736

Germany

ALPHA Augmented Services GmbH

Factory Berlin Mitte

Rheinsberger Str. 76/77, 10115 Berlin

Berlin, Germany

Our Culture

At ALPHA Augmented, we foster a culture of excellence, collaboration, and continuous learning. Our team is diverse, ambitious, and united by a shared mission to revolutionize supply chain optimization. We believe that the best ideas come from diverse perspectives, and we're committed to building an inclusive environment where every voice is heard and valued.

Join Our Team

Are you passionate about AI, supply chain, and making a global impact? We're always looking for talented individuals to join our growing team.

View Open Positions