Privacy Policy

1. Introduction

ALPHA Augmented Services AG ("ALPHA", "we", "us", or "our") is committed to protecting personal data. This Privacy Policy explains how we collect, use, disclose, store, and protect personal data in connection with our website, communications, customer relationships, products, and services.

Please read this Privacy Policy carefully to understand how we handle personal data.

2. Controller and Privacy Contact

3. Information We Collect

3.1 Information You Provide Directly

• Contact and business information, such as name, work email address, phone number, company name, role, and business address
• Account and user information for customer portals or services
• Communications with us, including demo requests, support requests, and other correspondence
• Documents, files, and business data uploaded to or processed through our services
• Technical and usage data, such as IP address, browser type, device information, pages visited, features used, logs, and analytics data
• Billing and commercial contact information where relevant to customer relationships

3.2 Information Collected Automatically

• Device information (browser type, IP address, device identifiers)
• Usage data (pages visited, features used, time spent, interactions)
• Cookies and similar tracking technologies
• Log and analytics data

3.3 Information from Third Parties

We may receive limited business contact information from customers, business partners, service providers, or publicly available professional sources where relevant to our business relationships, sales activities, customer onboarding, support, or delivery of our services.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Providing, operating, maintaining, and improving our services
• Managing customer accounts, projects, support, and communications
• Responding to inquiries, demo requests, and support requests
• Processing commercial, billing, and administrative matters
• Sending service-related communications
• Sending marketing communications where permitted by law or with consent where required
• Monitoring, securing, and troubleshooting our systems
• Analyzing usage of our website and services
• Complying with legal, contractual, and regulatory obligations
• Enforcing agreements and protecting our rights

5. Customer Data and Role of ALPHA

In many cases, ALPHA processes personal data on behalf of its customers when providing its services. In those cases, the customer is the controller of the personal data and ALPHA acts as a processor or service provider under the relevant customer agreement or data processing agreement.

For personal data processed for our own business purposes, such as website operation, sales, customer relationship management, security, administration, and legal compliance, ALPHA acts as the controller.

6. Legal Basis for Processing

Where GDPR, the Swiss Federal Act on Data Protection, or similar laws apply, we process personal data based on one or more of the following legal bases:

• Contract Performance: Where processing is necessary to perform our contract with you
• Legitimate Interests: Where we have a legitimate business interest that is not overridden by your rights
• Legal Obligation: Where processing is required by applicable law
• Consent: Where you have explicitly consented to the processing

7. How We Share Your Information

We may share personal data with trusted service providers and subprocessors that support hosting, cloud infrastructure, analytics, communication, security, customer support, and business operations.

We may also share information:

• For Legal Requirements: When required by law or to protect our legal rights
• In a Merger or Acquisition: If our company is involved in a merger, acquisition, or sale of assets

We do not sell personal data.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business records, comply with legal and contractual obligations, resolve disputes, and enforce agreements. Customer data processed through our services is retained in accordance with the applicable customer agreement, data processing agreement, or documented customer instructions. When personal data is no longer required, we delete, anonymize, or securely retain it where legally required.

9. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: The right to access your personal data
• Correction: The right to correct inaccurate data
• Deletion: The right to delete your data (subject to legal exceptions)
• Data Portability: The right to receive your data in a structured, portable format
• Restriction of Processing: The right to restrict how we process your data
• Withdrawal of Consent: The right to withdraw consent where processing is based on consent
• Object: The right to object to certain processing activities
• Lodge a Complaint: The right to lodge a complaint with a competent data protection authority

To exercise these rights, please contact us at privacy@alphaaugmented.com.

10. Security

We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, loss, or destruction. These measures include access controls, encryption where appropriate, logging and monitoring, secure development practices, and internal information security policies. However, no method of transmission or storage is completely secure.

11. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. Please refer to our Cookie Policy for detailed information about how we use cookies and how you can manage your preferences.

12. Third-Party Links

Our Services may contain links to third-party websites and services. This Privacy Policy does not apply to those external sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services before providing your personal information.

13. Children's Privacy

Our website and services are intended for business and professional users. They are not directed to children or intended for personal, household, or consumer use by minors. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without appropriate authorization, we will take steps to delete it.

14. International Data Transfers

Personal data may be processed in countries other than the country in which you are located. Where required, we use appropriate safeguards for international transfers, such as adequacy decisions, standard contractual clauses, data processing agreements, or other mechanisms permitted under applicable data protection laws.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, provide additional notice.