Alpha Augmented wins Digital Innovation Award 2025
Zug, Switzerland, 31 October 2025 – Another award for Alpha Augmented Services AG (Alpha Augmented). The pioneer in AI-driven supply chain optimisation has now also received the Digital Innovation Award 2025. In the final, Alpha Augmented prevailed against other innovative and high-performing companies and projects. Alpha Augmented impressed with its cloud-based SaaS for logistics, which uses artificial intelligence and machine learning to reduce costs by around 20 per cent and CO2 emissions in logistics by around 20 per cent. The Digital Innovation Award was presented for the first time in 2025 at the Logistics Cluster Forum in Basel, which was held under the motto “Logistics meets the future – innovation and digitalisation with AI”.
In 2024, Alpha Augmented was named the world’s best sustainable logistics start-up by the international air freight organisation TIACA in Miami and also successfully completed the Google Accelerator: Climate Change programme.
Massimo Rossetti, CEO and co-founder of Alpha Augmented: “We are delighted and honoured to have won the Digital Innovation Award 2025. We see the award as confirmation of our work.”
Laurin Paech, CTO and co-founder of Alpha Augmented: “This is a compliment and the result of the hard work of the entire Alpha Augmented team. Our award is further motivation for us to help shape the economic and ecological transformation in logistics with AI.”
About Alpha Augmented Services
ALPHA Augmented Services is cloud-based SaaS for logistics. Using AI and machine learning, we optimise the entire supply chain and have been proven to save up to 20% in costs and up to 20% in CO2 emissions. At the same time, warehouse operations are optimised by up to 35%. Pallet and container packing is up to 40% faster. Productivity gains are up to 40%. The software is fully automated and requires no further intervention from supply chain employees. Ideally, implementation takes place within a few weeks. Alpha Augmented Services was founded in 2020 by Massimo Rossetti, Laurin Paech and Joachim Paech. The company has locations in North America, Europe and Asia. In 2024, Alpha Augmented was named the world’s best sustainable logistics start-up by TIACA. ALPHA Augmented is also part of the Google Accelerator Programme for AI and Climate Change.
Further information on Alpha Augmented Services can be found at: https://alphaaugmented.com/de/de-home/
